Bharathi Mess, the popular food joint on Ponambala Vadhiyar Street, Mylapore had to devise ways to get its customers back this season.
This place is known for its home-made-like food and it re-opened in mid-July.
And even though only takeaways are allowed, its managers found people were not streaming in.
To create some buzz, it got a staff to go around the neighbourhood, carrying out promotions on a red bike.
The bike, attached with bright red and white board displays the basic food items, that the mess offers and its prices. Sapad – Rs.85.
Says a staff at the Mess, “As we were closed for three months following lockdown, we had to tom-tom our re-opening. We are also distributing pamphlets to spread the word.”
The Mess has also introduced a revised menu, understanding the needs of customers this lockdown. It is now offering a set of sambhar, rasam, kuruma and vada curry (each 250 gms) at Rs.30. This is targetted at families who cook just the rice and buy curries and sambhar/rasam outside. “This combo is attractive for people. They buy this set and it completes their lunch needs,” says the staff.
Also, the Mess now sells dosa/idly batter. A kilo of the batter is priced at Rs. 35.
It has discounted prices on some fast-selling dishes. For instance, meals that used to be Rs 95 before lockdown is now priced at Rs. 85.
At 17/9, Ponnambala Vadhyar Street, Mylapore. Open from 7 am to 9 pm for takeaways. Ph: 7010737254/7397323328.
- Picture courtesy: Baskar Seshadri
