The Arubathimoovar procession which will be held on Monday, March 18, this year is synonymous with food donation. All over the neighbourhood, food stalls are set up to feed the thousands who drop in on that day to watch the nayanmars go around the Mada streets.
People who prepare the food usually rent out the utensils and furniture to be used on that day. At Chitrakulam North Street, Balavinayakar Enterprises, have been in the renting business for more than four decades.
K. Swaminathan, the current owner, says, this business was started by his father G. Krishnamurthy four decades ago. “We rent out chairs, tables and big utensils all year round. For Arubathimoovar alone, more than 50 people rent out from us. We have utensils that can be used to feed upto 1000 people”.
And that’s not all. Along with his staff, K. Swaminathan also makes 250 kgs of pongal or other varieties of rice for distribution that evening.
For details contact Swaminathan at 9677053071.